The secret power of private label coffee
Your own Private Label brand allows you to sell coffee beans inside and outside your store. After all, while you could sell a national name brand inside your your store, you would be competing with everyone else selling that same brand.
Hardly worthwhile! Well, all that changes when your coffee is unique to you and your business.
Don’t take our word for it. Check out our example below and don’t forget to try your own numbers too.
Private Label Coffee for Brick and Mortar?
Navigating the challenges of traditional brick-and-mortar businesses can be daunting. Competing in an unpredictable economy and ever-changing industry trends isn’t easy, especially for small business owners who often grapple with limited marketing budgets and reach. Then, there’s the pressure of time constraints and the need for marketing expertise. The hours in a day are never enough.
Now, imagine owning your own brand. This could bolster your visibility, extending your business’s reach into other local stores. It also opens avenues to reach customers who have never heard about your shop, via new sales channels.
A Simple Example
Boost Your Earnings with Coffee Bean Sales
What if every $2.75 cup of coffee turned into a $22 sale?
That’s the power of offering a bag of beans with every cup—like a “free coffee with purchase” promo.
Say your store serves 60 customers a day, and just a third of them say “yes!“:
That’s 21 bags daily—a $462 daily boost, adding up to over $140,000 in extra revenue a year.
Want to see what it could mean for your store?
💡 Use the calculator beside this text to try your own numbers.
Why not book a meeting with someone on our team.
Looking at the numbers, it all sounds pretty good right?…But why not take a minute to ask us some real world questions to see this could actually work for you.
SEE FOR YOURSELF
Coffee Bean Revenue Calculator
In Store Sales
Online Sales
Brick and Mortar Sales
Online Sales
Combined Sales
Find out about Private Label branding
Believe it or not private label coffee is not more expensive than generic unbranded products.
It’s also likely to be better quality.
So why not consider new strategies?
Now you can. With our private label program you are able to:
- offer a subscription box to customers nationwide.
- take orders online
- sell your products to your wholesale partners.
- drive brick & mortar customers to your online assets and drive online customers to your brick & mortar store.
- be found online and reach new audiences
- carry new and exciting products with remarkable ease
- find new clienteles in niche communities, such as first responders or pet rescue,
- and so much more!
A few key decisions can add thousands of dollars to your bottom line.
By now you might be interested in how a one simple switch can be such a huge revenue driver.
Well, it offers even more than you might think. Establishing your own brand can achieve so much…
Intrigued? Wondering how?
We equip you with a selection of successful products and tested methods to sell them, not just within your existing business, but far beyond it as well.
Then you go and do what you do. Business as usual, only now you have a new arsenal at your disposal.
FAQ: Adding $100K+ Revenue With Private Label Coffee
What is private label coffee for cafés?
Private label coffee means you sell coffee under your own brand—with your logo, your packaging, and your pricing—while a professional roaster handles production and packing. For cafés, it’s a practical way to turn daily foot traffic into repeat at-home purchases.
How does private label coffee help a café increase revenue?
Most cafés only earn revenue when customers are in the shop. Private label coffee adds a high-margin retail product you can sell at the counter, through local partners, and online—so your best customers keep buying even when they’re not standing in line.
Is it realistic for a café to add $100K+ per year from bagged coffee?
It can be—when the math is grounded in existing transaction volume and you treat bagged coffee like a core menu item, not a side project. The biggest driver is consistency: having a simple offer, promoting it in-store, and making it easy for customers to reorder.
What revenue can I realistically expect from private label coffee?
It depends on your daily transactions, average bag price, and how often customers repurchase. A good starting approach is to model conservative assumptions (for example, a small percentage of customers buying a bag per week) and then improve performance through placement, signage, and repeat-order reminders.
Do I need to roast coffee myself to launch a private label program?
No. With a private label partner, the café does not need roasting equipment, production staff, or packaging infrastructure. You focus on the brand and the customer experience; the roaster handles production standards and consistency.
Do I need to buy large amounts of inventory upfront?
No. In fact we encourage only holding what you might sell in a week. Our private label coffee programs is built around Just-In-Time logistics to support smaller, more flexible ordering. This reduces the risk of sitting on aging stock. The best approach is to match ordering to real demand so as not to tie up capital needed for growth.
What’s the simplest way to get customers to start buying bags?
Make it visible and easy: feature one “house coffee” bag at the counter, offer a clear reason to try it (freshness, local roast, supports the café), and train staff to mention it naturally at checkout. Small, repeated prompts are inexpensive and beat big campaigns.
Can I sell private label coffee online as well as in-store?
Yes. We offer a complimentary eCommerce solution to all our brick and mortar clients. Cafés can easily add online sales for local pickup, shipping, or recurring reorders. Online availability turns your in-store traffic into a longer-term revenue stream—especially for customers who love your coffee but don’t visit daily.
How long does it take to launch a private label coffee line?
Timelines vary based on packaging choices and label readiness, but most cafés can launch once branding is approved and the first products are finalized. The fastest launches happen when the initial lineup is kept simple—one or two blends, one bag size, and a clear name.
What should I bring to a first call to estimate ROI?
If you know your approximate daily transactions, your average drink price, and how many customers you see weekly, that’s enough to build a practical starting model. From there, the plan is simply improving conversion at the counter and repeat purchases over time. Also try entering your numbers into our Coffee Revenue Calculator to get a rough idea of what your own volumes might be like.
REBOOT your earnings
LOGO REWORK, WEBSITE, ECOMMERCE, EVENTS, B2B, AND MORE …
Revitalize Your Shop with Us!
Part of our Private label coffee branding solution revolves around providing you with the right eCommerce tools.
- Has eCommerce been a barrier for your business rather than a solution?
- Do you resent online stores for taking over parts of your business?
- Do you want to get started but you’re unsure about where and how to start?
These are normal feelings. We help you grow your brick and mortar sales and triumph in the Ecommerce arena and the best part is that, thanks to our revolutionary platform, making this change is neither hard nor costly.
"Private Label Coffee"
Refers to an arrangement where a brand owner partners with a coffee roastery to produce an exclusive, and privately branded line of coffee products. Usually requires minimum orders and is primarily available to businesses able to purchase larger inventory quantities…until now.
"Increasingly Important"
These days the term Private Label Coffee has become increasingly important in the Canadian coffee industry, and for good reason. Consumers are increasingly looking for interesting and niche products. Why not give your customers a unique product to love?
Francesco’s Coffee Specializes in Private Label
Francesco’s Coffee Company offers an affordable private label coffee solution based on:
- no minimums,
- customer service,
- state of the art processes.
- state of the art technology,
- manufacturing expertise.
We have helped many brand owners create and grow extremely successful coffee businesses and can help you develop and grow your own coffee brand.
Want to know more?
Francesco’s Coffee Company is based in gorgeous Ottawa, Ontario, Canada. We ship coffee domestically and internationally and specialize in building Private Label coffee business with and for our Canadian customers. We do have a small but growing number of international customers who find our high quality, efficient shipping, and Canadian pricing attractive.
After all, why invest money, time and energy in marketing someone else’s brand when you can promote and grow your own, with virtually no up-front expense? It’s only makes sense.
Reach out to us by completing the meeting form at the top of the page. We are friendly, professional and quick to respond and will take you for a fun virtual tour of what’s involved so that you can make an accurate and informed decision on starting your Private Label Coffee Business.
Learn More
Book A Meeting
Let’s book a meeting to go over everything we do. It doesn’t usually take too long and you’ll come away with lot’s of answers and some very useful information so you can plan your next move.