by Peter - From Sharehaus | Jul 12, 2026 | knowledge
You’ve heard it a hundred times — coffee is the second most traded commodity in the world, after oil. It’s printed on coffee bags, whispered in cafés, repeated in business school case studies, and somehow everyone accepts it as fact without ever really...
by Peter - From Sharehaus | Jul 12, 2026 | knowledge
“Direct trade” is one of those coffee industry terms that sounds like it means exactly what it sounds like — a roaster buying directly from a farmer, cutting out the middlemen, and paying what the beans are actually worth. The reality is more complicated,...
by Peter - From Sharehaus | Jul 10, 2026 | knowledge
People hear “the dancing goats story” and assume it’s some marketing invention, cooked up by a branding agency over too many lattes. Fair suspicion. But this particular tale spent roughly eight centuries as oral tradition in the Ethiopian highlands...
![How coffee accidentally became the world’s most popular drink]()
by Peter - From Sharehaus | Jan 17, 2024 | knowledge
How coffee accidentally became the world’s most popular drink Coffee is one of the most popular beverages in the world, and it’s easy to see why: it tastes delicious and provides an energy boost. By some accounts it’s the world’s second most...
